Tehama County Talks Tourism

World Tourism Day is September 27, 2022. This day is to bring global awareness of tourism’s impact on international communities’ economic, cultural and social values. World Tourism Day comes at the end of the high season in the northern hemisphere and the beginning of the season in the southern hemisphere. Each year, a different country hosts the day-long celebration. This year, Bali, Indonesia is the host. 

Value of Tourism

Tourism is a vital factor of economic growth and development. While World Tourism Day is for international communities’ values, it’s important to remember tourism’s impact on local communities’ same values. Tourism creates jobs, advances inclusion and enhances local communities’ identities by helping them stand-out from others. Signature identities greatly increase tourism, ensuring communities maintain their cultural heritage, traditions and uniqueness.  

We Invite You to Visit Us

Tehama County is no stranger to strengthening our identity as a rural community behind agritourism, arts and culture. As summer ends and fall begins, we have many reasons for tourists to visit. 

Red Bluff Beef N Brew

The Beef N Brew is our community’s way of enjoying just that, beef, brew and us, while supporting local businesses and cementing our agritourism identity stamp! 

The Beef N Brew is a five-hour, night time event that will be held on September 17, 2022. It is a walking tour for the 21 and older who want to enjoy craft beers, beef appetizers, live music, dancing and a tri-tip wrap towards the end. Tickets are still available for purchase. 

Julia’s Fruit Stand in Los Molinos

Just off of Golden State Highway 99 in Los Molinos, there is Julia’s Fruit Stand, open year-round. This place became a must-visit attraction due to their delicious and massive amounts of fruit and vegetables on the side of the highway. 

In celebration of pumpkin season, Julia’s Pumpkin Patch will have their opening weekend on October 1st and 2nd.  Stop by to enjoy live music and a food truck in addition to amazing pumpkins.

Corning Olive Festival & Car Show

Corning is the “Home of the Queen Olive” and home to Bell-Carter Foods, the largest olive processor in America, so it makes perfect sense to have an annual olive festival. The Corning Olive Festival is the longest, continuously running olive festival in America and this year marks the 75th annual festival. During the week of October 3, 2022, there are nightly events leading up to the festival and car show on Saturday, October 8, 2022. To find out more about their nightly events or the festival and car show, go to their FaceBook page. 

Tourism is Top-Tier

The pandemic caused many people to re-evaluate the way they live their lives. Many who weren’t travelers before, opted to be travelers now. Many who were travelers before, increased their traveling experiences. This all means tourism is happening at higher numbers than pre-pandemic years. According to U. S. Travel, “Travel spending was roughly at 2019 levels in July 2022, which marked the fourth consecutive month that spending was at, or above, 2019 levels.”

Tourism is a major economic driver. However, more Americans are choosing to travel domestically than internationally for reasons unknown. According to the World Travel & Tourism Council, as it relates to the Total Economy in North America, the total contribution of Travel & Tourism to GDP went from 8.9% in 2019 to 22.3% in 2021.