What is the real ROI on a site selection web tool?

15 Nov 2021


It’s hardly surprising that one question we get asked a lot is: “What are the website traffic metrics of ZoomProspector client websites? What’s the ROI?”

ROI - Three Arrows Hit in Red Target on a Hanging Sack on Natural Bokeh Background.This is an excellent question with a multi-part answer. For starters, GIS Planning clients clearly benefit from the time savings garnered when users can get answers to their questions on ZoomProspector vs. pulling time and resources from the EDO staff. I don’t know if anyone tracks or even tries to measure this metric, but it has a definite “soft value” that adds up to a lot over time.

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