Beware Of These Behavioral Biases When Launching A Startup App Idea
14 Dec 2019
As an advisor to several starting entrepreneurs launching a startup app idea, I find it interesting how entrepreneurs come up with ideas and plans. Most of the time, our decisions are influenced by behavioral biases that, contrary to popular beliefs, can be beneficial as much as they can negatively affect startup performance.
Understanding how we make decisions is the least we can do to optimize the outcome of those decisions. Here are 5 common behavioral biases that drive and influence our actions.
More Topics
How to Position Your Product in a Niche Market
Dec 14 2019When you have a niche product -- something that positions a unique value proposition to a customer -- it can be hard to figure out your place in the product landscape and market competitively to your target customer. And despite the specificity of your business, you're still likely to have some competition...
FONTANA, Calif. — At a steel factory dwarfed by the adjacent Auto Club Speedway, Fernando Esparza is working toward his next promotion.
Esparza is a 46-year-old mechanic for Evolution Fresh, a subsidiary of Starbucks that makes juices and smoothies. He’s taking a class in industrial computing taught by a community colleg...
Employers add 23,600 nonfarm jobs, current expansion sets new record
SACRAMENTO – California’s unemployment rate fell to a new record low of 3.9 percent in October while the state’s employers added 23,600 nonfarm payroll jobs, according to data released by the California Employment Development Department (EDD) from two surveys. The job gain...
