Beware Of These Behavioral Biases When Launching A Startup App Idea

14 Dec 2019


As an advisor to several starting entrepreneurs launching a startup app idea, I find it interesting how entrepreneurs come up with ideas and plans. Most of the time, our decisions are influenced by behavioral biases that, contrary to popular beliefs, can be beneficial as much as they can negatively affect startup performance.

Understanding how we make decisions is the least we can do to optimize the outcome of those decisions. Here are 5 common behavioral biases that drive and influence our actions.

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