News

They were the Grand Marshal of Downtown Red Bluff’s Christmas Parade and now here is your chance to learn about Tehama Creatives, their vision, drive, and goals.  Tehama Creatives (left to right): Carl Avery, Heather Griffin-Vine, Lacy Wilson, Athena Dyer, Phillip Moller & Kevin Skahan (Toni Gaylord, not pictured) Who are Teham...Continue Reading

As we close out 2021, our second pandemic year, in the midst of the holiday shopping season, this is a good time to remind shoppers to always shop local. Shopping locally kept many businesses afloat throughout 2020, allowing them to reopen when California gave the green light to do so.  Benefit...Continue Reading

In August, Rocki Rockingham was named Chief Human Resources Officer for GE Appliances. Area Development’s editor recently asked her about the company’s strategy to build upon its recent global “Great Place to Work” recognition and to create a workplace culture that attracts and retains top talent. Area Development: Despite the hig...Continue Reading

Earlier this year, a mood of optimistic anticipation surrounded President Joe Biden’s American Jobs Plan to provide billions to repair and build infrastructure. Then things got complicated, with Congress unable to reach agreement on a final package as of late October. But a number of trade groups are still pushin...Continue Reading

Many businesses have benefited enormously from digital sales during the pandemic. Not only did Covid-19 alter consumer buying patterns; digital platforms accelerated online consumption and redefined business models. The trend has especially impacted companies once classified as traditional freight forwarders that now operate as integrated, third-party logistics (3PL) service providers. Consequently...Continue Reading

The world of real estate is making significant strides toward adopting the latest and most innovative technologies. But with more tech comes heightened risk. One of the latest ransomware attacks this year impacted up to 1,500 businesses globally by targeting U.S. IT company, Kaseya. Brazilian meatpacking company, JBS, also experience...Continue Reading

Amid explosive demand for biology-based innovation, many biomanufacturing organizations are expanding their footprints, requiring advanced real estate strategies to optimize their growth plans. With shrewd site selection, workplace design, and facility management, launching your new site can be a boon to production — while fueling efficiency and attracting prize talen...Continue Reading

Decades into its development and still in search of a footing, virtual reality owns a somewhat suspect place in the mind of the general public, pre-millennials in particular. “Have fun in the Stone Age,” chirps an over-accessorized VR geek in an oft-viewed television parody. “I,” proclaims the geek, snapping down hi...Continue Reading

North Carolina unseated Georgia and its eight-year hold on first place in our annual ranking of state business climates this year. It was a race to the finish following last year’s contest, in which the two Southeastern powerhouses tied for the top spot. Both states had remarkable project activity i...Continue Reading

CORNING — Pickleball courts are coming to Corning’s Northside Park after a vote of the City Council Tuesday. The council unanimously voted to convert one of the two tennis courts at Northside Park into four pickleball courts while leaving the other one for tennis. During the budget process, the council wanted t...Continue Reading

Erie, in the far northwest corner of Pennsylvania, holds a few unwanted titles. It is home to the poorest zip code (16501) in the entire United States — the median income in 2019 was just $10,874. It has been declared “the worst city for Black Americans” based on racial economi...Continue Reading

In 2010, Michigan’s economy was reeling. The Great Recession had hit the state hard and U.S. automakers were struggling to survive. Seeking to ease the pain, state officials authorized tax credits under the Michigan Economic Growth Authority (MEGA) program as part of long-term deals with distressed automakers. But the progra...Continue Reading

There are those who describe the current, faster-and-faster-moving marketplace as a fourth industrial revolution, and the best entrepreneurship programs are those that help students appropriately speed up and, when necessary, scale up their ideas, from unicorns to innovative business models. Students who enroll at these schools will find themselves a...Continue Reading

TOPLINE President Joe Biden on Monday signed into law one of the largest infrastructure packages in U.S. history after months of bipartisan negotiations and tense political infighting, shoring up $1.2 trillion in funds, including $550 billion in new investments for the nation's bridges, airports, waterways, public transit and more—here's wha...Continue Reading

It’s hardly surprising that one question we get asked a lot is: “What are the website traffic metrics of ZoomProspector client websites? What’s the ROI?” ROI - Three Arrows Hit in Red Target on a Hanging Sack on Natural Bokeh Background.This is an excellent question with a multi-part answer. For starters...Continue Reading

Have you considered VR as a marketing tactic? If not, perhaps it’s time you did. It’s hard to overstate the power and potential of this exciting technology. Effective marketers have made storytelling a priority for years. VR amplifies the impact of a story by making it an immersive experience. Here Are Six Great Reasons To Use VR As ...Continue Reading

Industries and businesses have continued embracing the inevitable digital transformation ever since the Industrial Revolution 4.0 gained momentum. But, the publishing industry is one area that has experienced the transformational impact of digitization up close in the last year as the approach to content gets more transparent and focused o...Continue Reading

Planning is the key to sustainable, managed growth, and choosing the best type of strategic plan is equally important. When a community grows too quickly, or haphazardly, resources and infrastructure are strained. When it grows too slowly, the seeds are planted for a steady cycle of decline. Different communities, a...Continue Reading

Follow these actionable steps to do business in a virtual world whether your audience includes site consultants from overseas or stakeholders in your own backyard. How To Do Business In A Virtrual World If you aren’t already doing so, now is the time you need to learn how to do business in a virtual world. With or withou...Continue Reading

Sacramento, CA – The Governor’s Office of Business and Economic Development (GO-Biz) today announced $150 million in tax credits that are projected to create more than 7,600 new, full-time jobs in California. The funding, from the California Competes (CalCompetes) Tax Credit program will bring more than $1.2 billion in ne...Continue Reading

As we exit Manufacturing Month, Tehama County’s Economic Development team would like to say, “Thank You!” to all of our local manufacturers for all you have added to our economy, workforce, and overall enrichment. Manufacturing Day is annually observed on the first Friday in October. The events spanned out to mak...Continue Reading

Most businesses have not escaped supply chain challenges over the previous 12 months. When everyone expected COVID-19 to slow demand, it accelerated demand to a point where supply chains were stretched to their limits. But it not just COVID — the winter storm of 2021 reduced Texas’ capacity to refin...Continue Reading

Jeffrey Counsell’s article in Area Development, “Siting a New Production Plant: A Challenge Intensifies”, was an excellent discussion of a new dynamic in food plant site selection: avoiding second-generation food plants solely due to the potential risk of pathogens. I also teach this tactic of risk management. Early in m...Continue Reading

The world’s greatest bronc riders, astride some of the wildest, toughest outlaw horses to be found anywhere that jump and buck in zigzag fashion, was the spectacular and hazardous performance that marked the opening this afternoon of the four days Rodeo program of the Red Bluff Roundup Association. A vast crow...Continue Reading